Automobility - Creating the Future of Mobility
Creating the Future of Mobility
venture capital, investment advisory, automotive, management consulting, legal services, merchant banking
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Mobility needs, previously satisfied through product “ownership”, are increasingly being served through mobility services “usership” with profound implications not only for traditional businesses within the value chain, but also for new entrants – as they compete to deliver services. Connected mobility, which we define as “technology-enabled on-demand mobility services for moving people and goods from point A to B”, has become a disruptive, paradigm-changing development in the automotive industry. It requires a complete rethinking of the way to deliver value to the market. To succeed, companies must expand their focus from the product (the automobile) to the utility derived from the product (“automobility”), and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users.


Based in China, the experienced professionals at Automobility Limited are building a co-innovation platform to help drive China’s Automobility Revolution. To learn more, please click here.


Automobility emphasizes on building the intelligence of mobility by linking the product innovations to inter-connect, electrify, and automate (physical internet of mobility) with the business to solve the pain points of consumers (digital internet of mobility). The main themes are:

1. On-Demand Mobility

2. Intelligent Mobility

3. Personalized Mobility

This video is also available here on youtube



Globally recognized automotive and mobility expert with 35+ years of experience including 15+ years as an automotive executive, with 13+ years in China. Bill was formerly the Vice President of Chrysler NE Asia, and has worked in the information technology and electronics industries.

Bill Russo

Founder and CEO

A tech enthusiast with expertise in business innovation, investment advisory, and go-to-market execution, Bevin will use his experience to foster sustainable solutions. He has served early stage start-ups, mature global companies and intra-prenuerial businesses.

Bevin Jacob

Partner and Co-Founder

Emily is a senior consultant with extensive experience in market entry strategy and commercial due diligence.

Emily Wang

Senior Consultant


Industry 4.0/Robotics

Industry 4.0 involves the heavy use of automation and data exchange in smart manufacturing environments. The market for smart machines in China (including autonomous robots, and expert systems) is growing exponentially, in large part because of the rise of Industry 4.0.

Electric Vehicles (EV)

The auto industry is developing a new ecosystem and supply chain around New Energy Vehicles (NEVs) with a focus on battery cells, battery management system (BMS), and electronic control system technology.

Autonomous Vehicles (AV)

Autonomous mobility represents a paradigm shift for the auto industry which will be beneficial for individuals, policymakers, and society as a whole by enhancing safety for all users, democratizing access to mobility, redesigning land usage, increasing asset utilization, and creating a hassle-free mobility experience.

Augmented Reality/Mixed Reality (AR/MR)

The Reality-Virtuality (RV) continuum opens explosive opportunities for auto industry by solving complex assembly/maintenance problems, assuring quality, visualizing complex tasks, and providing new productivity tools for professionals.

Virtual Reality (VR)

The virtual environment personalizes mobility with smart in-car user experience with seamless user identity, and monitoring of health.

Artificial Intelligence/Machine Learning (AI/ML)

The real-time AI core with mathematical models, software systems for cognitive reasoning, and actionable intelligence are transforming various domains associated with automobility, such as smart manufacturing, robotics, education, health/medical, fintech, and smart cities.

Distributed Ledger Technology (DLT)

The distributed and decentralized technology is utilized to create, share, and maintain assets and services for automobility.

Cyber Security

Automobility will enable a governance model with continuous risk assessment and management, security by design, real-time threat detection, protection, and incident response.








We work closely with our Venture Capital partners to invest and help our portfolio clients to access opportunities and grow their business. We leverage our presence and relationships to help companies unlock the potential for exponential growth in China, and to leverage their position in China as a platform for the world.


We are advising start-ups, investors and corporations in the domains related to our Automobility Ltd portfolio, with a particular focus on the technology needed to bridge the connected automobile (physical internet of mobility) with smart mobility services (digital internet of mobility).


We partner with select professional services companies to assist our clients beyond our core investment advisory and venture funding business, in order to provide a comprehensive Merchant Banking service.


Contact Us


For general inquiries on how we can work with your venture, please email us at


If you’re interested in a career at Automobility, please send your resume to

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Our Location


Automobility is located in the heart of the XinTianDi in Shanghai. Our entrance is on HuBin Road. When you see TaiPingQiao Park, you’re in the right place. Walk through the double doors, head up the elevators, and you’ll find us in Suite 1918-1920.


Corporate Avenue One
No.222 Hubin Road
Shanghai China 200021