In recent years, we have witnessed successive waves of technology innovation that are transforming the automotive industry. Mobility needs are increasingly being served through a user-centric business model, which has triggered the entry of a new class of competitors that see the vehicle as a rolling smart device that is monetized as a digital platform. We are at the inflection point of a secular shift and exponential rise of the electric and shortly thereafter followed by autonomous mobility technology. This is paradigm-changing development in the automotive industry, requiring a complete rethinking of the way to deliver value to the users of these smart mobility devices.
To succeed, companies must expand their focus from the product (the automobile) to the utility derived from the product (“automobility”), and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users.
Automobility engages with clients to build and profit from the future of mobility through a portfolio of consulting, scouting, investment and business development services. To learn more about our thesis on the future of mobility, click here