Selling to China Co-Authors to Speak at EU Chamber - Automobility
Creating the Future of Mobility
venture capital, investment advisory, automotive, management consulting, legal services, merchant banking
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Selling to China Co-Authors to Speak at EU Chamber

DATE:  August 23, 2023

TIME:  14:00-15:15

LOCATION: European Chamber Shanghai Office, Unit 2204, 22nd Floor, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai


Despite the challenges faced in recent years, large multinational enterprises are unwilling to withdraw from Chinese market which has remained one of the largest and most thriving markets worldwide.

Despite the intricacies and challenges of the regulatory environment in China, understanding the role of the Chinese government in shaping policies and regulations in the Chinese market is vital for building constructive relationships and achieving business objectives.

In this constantly changing and growing market, insights into China’s dynamic business ecosystem and its rapid advancements are crucial. This event, hosted by the European Chamber, will bring together China experts as well as authors of the book Selling to China to share their insights about the China market and its future opportunities.

Selling to China is highly recommended by Mr Jörg Wuttke, President of the European Chamber, that “Selling to China is about U.S.-China relations but it’s important for European businesses too. This is a practical handbook written by active business people with on-the-ground management experience.”

The event will provide insights into:

  • How to manage government relations and foster positive partnerships to ensure compliance and facilitate sustainable growth in the Chinese market.
  • What cutting-edge technologies and innovative business models have been adopted to reshape the Chinese market and the unprecedented opportunities for international businesses.
  • How China has become a leading hub of commercial innovation and why it is essential for global businesses to remain engaged in this thriving market.


Bill is a contributing author to the book Selling to China: Stories of Success, Failure, and Constant Change (2023), where he describes how China has become the most commercially innovative place to do business in the world’s auto industry – and why those hoping to compete globally must continue to be in the market.


Scan the above QR code, or copy and open the link: to order the book.


About Bill Russo:

Founder & CEO, Automobility Limited

Bill Russo is the Shanghai-based Founder and CEO of Automobility Limited, a strategy and investment advisory firm helping its clients to create the future of mobility. His over 40 years of experience includes 16 years as an automotive executive, including 19 years of experience in China and Asia. He has also worked nearly 12 years in the electronics and information technology industries. He has worked as an advisor and consultant for numerous multinational and local Chinese firms in the formulation and implementation of their global market and product strategies. Bill is also currently serving as the Chair of the Automotive Committee at the American Chamber of Commerce in Shanghai.

In his current role, Bill advises start-ups, corporations and investors on how to maximize their participation in China’s Automobility Revolution. In order to achieve success, he believes they must expand their focus from the product (the automobile) to the utility derived from the product (“automobility”), and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users. Bill was previously the regional head of Chrysler in North East Asia, where he successfully negotiated agreements with partners and obtained required approvals from the China government to bring six new vehicle programs to the market in a three-year period, while concurrently establishing an infrastructure for local sourcing and sales distribution. Mr. Russo has a Bachelor of Science in Chemical Engineering from Columbia University in New York, and a Master of Science in Manufacturing Systems Engineering from Lehigh University in Bethlehem, Pennsylvania. Mr. Russo is a highly sought after opinion leader on the development of the China market and the automotive industry.


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