20 Feb Bill Russo Speaks at AKL Summit in Helsinki
AKL is The Finnish Central Organization for Motor Trade and Repairs (Autoalan Keskusliitto) and the event was held at Helsinki’s newly re-opened Finlandia Hall.
Bill was warmly welcomed to the venue by AKL’s CEO Tero Lausala, where he spoke to the 800 attendees on the topic of our recent paper The Path to Globalization of China’s Automotive Industry – 2024 Edition, highlighting the recent moves made by Chinese companies to the international markets, especially in Europe.
He emphasized that China’s effort to go global, while similar to what has happened before with German, Japanese and Korean brands, comes at a time when the products emerging from China are delivering a value proposition prioritizing in-car connectivity and digital experience.
This runs counter to the narrative that China’s going global focus is purely around electric vehicles. In fact, over 78% of cars exported from China in 2024 were powered by gasoline.
In the past year, Bill has spoken on this topic at global dealer conferences in Hong Kong, Australia, Italy, Denmark, Turkey and Finland.
It is our Automobility Ltd goal to bring a balanced viewpoint regarding the challenges and opportunities that China presents to the global automotive industry, and to help clients from all parts of the value chain to determine how to deal with China going forward.
About Bill Russo
Bill is a contributing author to the book Selling to China: Stories of Success, Failure, and Constant Change (2023), where he describes how China has become the most commercially innovative place to do business in the world’s auto industry – and why those hoping to compete globally must continue to be in the market.
About Automobility
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